Bowled Over

Bowled Over

It’s the Sunday the world stands still, or at least for America as the Super Bowl takes shape. I am getting hot under the collar just thinking about the costs and waste associated with Super Bowl XLVII.

Fortunately for New Orleans, money will pour into this city: hotel rooms, restaurants and sports bars. And then there are ticket prices to the game, the price of TV ads, and then food – the chicken wings and pizza, beer and nachos.

According to the WSJ statistics: the lowest priced ticket on the Ticketmaster website was $2,387, and the highest priced ticket was $13,120 for seating at the Superdome which accommodates roughly 69,700. That’s not chump change. reports that commercials were selling for up to $3.8 million on average for 30-second spots. The ads included: Anheuser-Busch, Best Buy,, Coca-Cola, Doritos, Fiat,, Milk, Skechers, Taco Bell and Volkswagen.

The Nielsen Co. showed that the broadcast of Super Bowl XLVI on NBC had an average audience of 111.3 million viewers and was said to be the most-watched television program of all time. The game was viewed in roughly 53.3 million households, with a 47.8 U.S. household rating, meaning 47.8% of households were tuned in. This year with the race against the Harbaugh brothers would prove to be even greater.

And speaking of chicken wings, the National Chicken Council said Americans will eat some 1.23 billion chicken wings over Super Bowl weekend. And that’s good news because there isn’t a lot of meat on a wing!

Super Bowl is the busiest day of the year for pizza sales, and figures from 2012 showed an expected 4 million pizzas sold by restaurants alone. That is not counting the frozen pizzas from grocery stores nor the die-hards who make their own pizzas from scratch. Statistic Brain said Pizza Hut sold 2 million pizzas during the Super Bowl in 2012. Domino’s does not readily break out sales, but it shows that Super Bowl Sunday is the busiest of its top five pizza days each year, and Domino’s delivery drivers will log about 4 million miles on Super Bowl Sunday. had an infographic for the 2013 Super Bowl showing the following: 50 million cases of beer will be consumed, resulting in more than 2 billion gallons of water used to flush away that beer, and oh roughly 7 million people calling in sick after the Super Bowl.

There are so many problems in the world. Much of New Orleans is still devastated since Hurricane Katrina. And yet the Super Bowl gives American dreamers four hours of entertainment. I’d say the bowl is empty.


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